Journal of Nutrition Education and Behavior
Volume 39, Issue 2, Supplement , Pages S45-S50, March 2007

Moving Nutrition Upstream: The Case for Reframing Obesity

  • Lori Dorfman, DrPH

      Affiliations

    • Berkeley Media Studies Group, Public Health Institute, Berkeley, Calif
    • Corresponding Author InformationAuthor for correspondence: Lori Dorfman, DrPH, Berkeley Media Studies Group, 2140 Shattuck Ave, Suite 804, Berkeley, CA, 94704; Phone: (510) 204-9700, Fax: (510) 204-9710
    • ,
  • Lawrence Wallack, DrPH

      Affiliations

    • College of Urban and Public Affairs, Portland State University, Portland, Ore

Abstract 

Currently, nutrition is described primarily as a matter of individual responsibility, which results in a focus on limited strategies that are unlikely to be successful. Public health advocates need to change the terms of debate or “reframe” the issue so that the context around individuals—the social, economic, and political context—comes into view. This paper uses obesity as an example of the need for reframing in nutrition. The authors also offer some suggestions on reframing based on lessons learned from other public health issues.

Key Words: media advocacy, prevention, message, strategy

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PII: S1499-4046(06)00601-4

doi:10.1016/j.jneb.2006.08.018

Journal of Nutrition Education and Behavior
Volume 39, Issue 2, Supplement , Pages S45-S50, March 2007

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