Journal of Nutrition Education and Behavior
Volume 39, Issue 2, Supplement , Pages S45-S50 , March 2007

Moving Nutrition Upstream: The Case for Reframing Obesity

  • Lori Dorfman, DrPH

      Affiliations

    • Berkeley Media Studies Group, Public Health Institute, Berkeley, Calif
    • Corresponding Author InformationAuthor for correspondence: Lori Dorfman, DrPH, Berkeley Media Studies Group, 2140 Shattuck Ave, Suite 804, Berkeley, CA, 94704; Phone: (510) 204-9700, Fax: (510) 204-9710
  • ,
  • Lawrence Wallack, DrPH

      Affiliations

    • College of Urban and Public Affairs, Portland State University, Portland, Ore

References 

  1. Dorfman L, Wilbur P, Lingas EO, Woodruff K, Wallack L. Accelerating Policy on Nutrition: Lessons from Tobacco, Alcohol, Firearms, and Traffic Safety. Final report from a series of meetings conducted by the Berkeley Media Studies Group for the Robert Wood Johnson Foundation and The California Endowment, 2005. Available at: http://www.bmsg.org/proj-food-obesity.php. Accessed June 29, 2006.
  2. Morgan PS. Frames for Obesity (Paper commissioned by Berkeley Media Studies Group, Berkeley, Calif). 2005;September
  3. Lippmann W. Public Opinion. New York, NY: The Free Press; 1965;(1922)
  4. Lakoff G. Moral Politics: What Conservatives Know that Liberals Don’t. Chicago, Ill: University of Chicago Press; 1996;
  5. Beauchamp DE. Public health as social justice. Inquiry. 1976;13:3–14
  6. Wallack L, Lawrence R. Talking about public health: Developing America’s “second language.”. Am J Pub Health. 2005;95:567–570
  7. Cohen L, Perales DP, Steadman C. The O word: Why the focus on obesity is harmful to community health. California J Health Promotion. 2005;3:154–161
  8. Amy NK, Aalborg A, Lyons P, Keranen L. Barriers to routine gynecological cancer screening for White and African-American obese women. Int J Obes. 2005;1–9
  9. Woodruff K, Dorfman L, Berends V, Agron P. Coverage of childhood nutrition policies in California newspapers. J Public Health Policy. 2003;24:150–158
  10. Miller WC. The weight-loss-at-any-cost environment: How to thrive with a health-centered focus. J Nutr Educ Behav. 2005;37:S89–S93
  11. Milio N. Promoting Health Through Public Policy. Philadelphia, Pa: FA Davis Co; 1981;
  12. Dorfman L, Wallack L, Woodruff K. More than a message: framing public health advocacy to change corporate practices. Health Educ Behav. 2005;32:320–336
  13. Lingas EO, Dorfman L. Obesity crisis or soda scapegoat? The debate over selling soda in schools, Issue 15: Berkeley Media Studies Group, January 2005. Available at: http://www.bmsg.org/pub-issues.php. Accessed June 29, 2006.
  14. Institute of Medicine. Committee on Prevention of Obesity in Children and Youth. Preventing Childhood Obesity: Health in the Balance. Washington, DC: National Academies Press; 2005;
  15. Institute of Medicine. Committee on Food Marketing and the Diets of Children and Youth. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: National Academies Press; 2006;
  16. Bentz JW, Dorfman L, Denniston R, Novelli W. Opportunities for social change through upstream partnerships. Soc Mar Q. 2005;11:17–25
  17. Hoek J, Gendall P. Advertising and obesity: A behavioral perspective. J Health Commun. 2006;11:409–423
  18. Gamson WA, Ryan C. Thinking about Elephants: Toward a Dialogue with George Lakoff. The Public Eye Magazine. 19:2. Available at: http://www.publiceye.org/magazine/v19n2/gamson_elephants.html. Accessed October 17, 2005.
  19. Wallack L, Dorfman L, Jernigan D, Themba M. Media Advocacy and Public Health: Power for Prevention. Newbury Park, Calif: Sage Publications; 1993;
  20. Chapman S, Lupton D. The Fight for Public Health: Principles and Practice of Media Advocacy. London, UK: BMJ Publishing Group; 1994;
  21. Wallack L, Dorfman L. Putting policy into health communication: The role of media advocacy. In:  Rice R,  Atkin C editor. Public Communication Campaigns. 3rd ed. Newbury Park, Calif: Sage Publications; 2001;p. 389–401
  22. Morland K, Wing S, Diez Roux A. The contextual effect of the local food environment on residents’ diets: The Atherosclerosis Risk in Communities study. Am J Public Health. 2002;92:1761–1768
  23. Jetter KM, Cassady D. The availability and cost of healthier food items. Agricultural Issues Center Issues Brief, Number 29, March 2005. Available at: http://aic.ucdavis.edu/pub/briefs/IB%2029.pdf. Accessed October 17, 2005.
  24. Wallack L, Woodruff K, Dorfman L, Diaz I. News for a Change: An Advocates’ Guide to Working With The Media. Thousand Oaks, Calif: Sage Publications; 1999;

PII: S1499-4046(06)00601-4

doi: 10.1016/j.jneb.2006.08.018

Journal of Nutrition Education and Behavior
Volume 39, Issue 2, Supplement , Pages S45-S50 , March 2007