Journal of Nutrition Education and Behavior
Volume 41, Issue 5 , Pages 353-359 , September 2009

Food and Beverage Brands That Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites

  • Anna E. Henry, MPH, RD
    • ,
  • Mary Story, PhD, RD

      Affiliations

    • Corresponding Author InformationAddress for correspondence: Mary Story, PhD, RD, Division of Epidemiology and Community Health, University of Minnesota, 1300 S 2nd St, Suite 300, Minneapolis, MN 55454; Phone: (612) 626-8801; Fax: (612) 624-9328

References 

  1. Institute of Medicine (US), Committee on Food Marketing and the Diets of Children and Youth. In:  McGinnis JM,  Gootman JA,  Kraak VI editor. Food Marketing to Children and Youth: Threat or Opportunity?. Washington, DC: National Academies Press; 2006;
  2. Story M, French S. Food advertising and marketing directed at children and adolescents in the US. Int J Behav Nutr Phys Act. 2004;1:3
  3. Federal Trade Commission. Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-regulation. A Report to Congress. July 2008. Available at: http://www.ftc.gov/os/2008/07/P064504foodmktingreport.pdf.Accessed July 15, 2009.
  4. Moore E. It's Child's Play: Advergaming and the Online Marketing of Food to Children. Menlo Park, CA: The Henry J. Kaiser Family Foundation; 2006;
  5. Montgomery KC. Digital kids: the new online children's consumer culture. In:  Singer DG,  Singer JL editor. Handbook of Children and the Media. Thousand Oaks, CA: Sage Publications; 2001;p. 635–650
  6. Montgomery KC. Children's media culture in the new millenium: mapping the digital landscape. Future Child. 2000;10:145–167
  7. Neumark-Sztainer D, Story M, Hannan PJ, Croll J. Overweight status and eating patterns among adolescents: where do youths stand in comparison with the Healthy People 2010 objectives?. Am J Public Health. 2002;92:844–851
  8. Powell LM, Szczypka G, Chaloupka FJ, Braunschweig CL. Nutritional content of television food advertisements seen by children and adolescents in the United States. Pediatrics. 2007;120:576–583
  9. US Department of Health and Human Services and US Department of Agriculture. Dietary Guidelines for Americans, 2005. 6th ed.. Washington, DC: US Government Printing Office; January 2005;
  10. A Special Report: BrandWeek Super Brands Featuring America's Top 2000 Brands. June 21, 2004. Available at: http://www.brandweek.com/brandweek/images/pdf/superbrands_2004.pdf. Accessed July 15, 2009.
  11. Weber K, Story M, Harnack L. Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites. J Am Diet Assoc. 2006;106:1463–1466
  12. National Alliance for Nutrition andActivity. Nutritional Quality of Foods and Beverages Sold and Served on Campus. Available at: http://www.schoolwellnesspolicies.org/WellnessPolicies.html. Accessed July 15, 2009.
  13. Calvert S. Future faces of selling to children. In:  Palmer EL YB editors. The Faces of Televisual Media. Mahwah, NJ: Lawrence Erlbaum Associates; 2003;p. 347–357
  14. Children's Advertising Review Unit (CARU). Available at: http://www.caru.org. Accessed July 15, 2009.
  15. Henry J. Kaiser Foundation. Issue Brief: The Role of Media in Childhood Obesity. Menlo Park, CA: Henry J. Kaiser Family Foundation; 2004;
  16. Coon KA, Tucker KL. Television and children's consumption patterns: a review of the literature. Minerva Pediatr. 2002;54:423–436
  17. Hastings G, Stead M, McDermott L, et al. Review of research on the effects of food promotion to children. Final report. Prepared for the Food Standards Agency. Glasgow, UK: University of Strathclyde; 2003;
  18. Hobbs R. Does media literacy work: an empirical study of learning how to analyze advertisements. Advertising Soc Rev. 2004;5:1–28

PII: S1499-4046(08)00785-9

doi: 10.1016/j.jneb.2008.08.004

Journal of Nutrition Education and Behavior
Volume 41, Issue 5 , Pages 353-359 , September 2009

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