Abstract
Objective
This study examined Special Supplemental Nutrition Program for Women, Infants, and
Children (WIC) participant use and satisfaction with jarred baby foods, assessed preference
for cash value vouchers (CVVs) for fruits and vegetables vs jarred baby foods, and
examined whether preferences varied among selected ethnic groups.
Methods
A survey of California WIC participants and statewide redemption data were used.
Results
Participants reported high satisfaction with the CVV for fruits and vegetables and
jarred baby foods, with statistically significant variation across ethnic groups.
About two thirds of all participants reported a preference for CVVs for fruits and
vegetables over jarred baby foods. Redemption data indicated declining redemption
rates for jarred fruits and vegetables with increasing age of the infant across all
ethnic groups.
Conclusions and Implications
Although the addition of jarred fruits and vegetables to the food package for infants
ages 6–11 months was well received, many caregivers want the option to choose between
jarred foods and fresh fruits and vegetables.
Key Words
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Article info
Publication history
Published online: April 15, 2013
Identification
Copyright
© 2013 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.
