Abstract| Volume 45, ISSUE 4, SUPPLEMENT , S9, July 2013

Michigan Team Nutrition (MTN) Meeting the Challenge YouTube Videos


      To encourage Food Service Professionals to serve more nutrient rich meals by using YouTube as a culinary training platform and social media tool.

      Target audience

      Foodservice Professionals, Educators, Students.

      Theory, Prior Research, Rationale

      Social Learning Theory.


      The Healthy Hunger Free Kids Act of 2010 requires school foodservice professionals (FSP) to serve healthier school meals. MTN created 21 video vignettes capturing FSPs and Chef discussing approaches to encouraging students to consume healthier school meals. A companion cookbook was also developed providing viewers with recipes. These videos, posted on, were designed to be used by FSPs, educators, or groups seeking to learn school meal best practices to serving healthier school meals.


      Meeting the Challenge videos were presented to FSPs at School Nutrition Conference (SNAM) and promoted through social media outlets. FSPs reported wanting to use the videos to conduct staff training and learn from their peers. During the three month period since posting (October 2012 – December 2012) they have been viewed over 540 times. The most viewed, with 90 views, is titled Helping Students Build a Better Meal with Taste Testing - Signature Sauces. The second most viewed, with 41 views, is titled Tips for Varying Your Veggies - Mirepoix. The least viewed, with 12 views, is Vary Your Veggies- Hearty Tuscany Soup.

      Conclusions and Implications

      YouTube is a powerful free service, which is an excellent way to share healthier school meal best practices. Organizations and nutrition educators wanting to promote best practices, create online training, and create a social media footprint should explore using YouTube.


      USDA Team Nutrition TN 2011.