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Journal of Nutrition Education and Behavior
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GEM No. 546| Volume 47, ISSUE 4, P394-396.e1, July 2015

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A Picture Is Worth a Thousand Words: Customizing MyPlate for Low-Literate, Low-Income Families in 4 Steps

Published:May 20, 2015DOI:https://doi.org/10.1016/j.jneb.2015.04.324
A Picture Is Worth a Thousand Words: Customizing MyPlate for Low-Literate, Low-Income Families in 4 Steps
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      MyPlate, the iconic representation of the 2010 Dietary Guidelines for Americans, is abstract for many low-income parents.
      • Levine E.
      • Abbatangelo-Gray J.
      • Mobley A.R.
      • McLaughlin G.R.
      • Herzog J.
      Evaluating MyPlate: an expanded framework using traditional and nontraditional metrics for assessing health communication campaigns.
      J Nutr Educ Behav. 2012; 44: S2-S12
      The need to translate this graphic into concrete meal images suitable for this audience is supported by information-processing theories.
      • Levie W.H.
      • Lantz R.
      Effects of text illustrations: a review of research.
      Educ Commun Technol J. 1982; 30: 195-232
      These theories are particularly relevant for the educational environment for low-literate clients participating in federal assistance programs such as the Expanded Food and Nutrition Education Program (EFNEP) and Head Start. Representative color photographs provide the most realistic impression to facilitate understanding abstract concepts.
      • Townsend M.S.
      • Sylva K.
      • Martin M.
      • Metz D.
      • Wooten-Swanson P.
      Improving readability of an evaluation tool for low-income clients using visual information processing theories.
      J Nutr Educ Behav. 2008; 40: 181-186
      Realistic color photographs are the preferred choice of low-literate audiences.
      • Townsend M.S.
      • Sylva K.
      • Martin M.
      • Metz D.
      • Wooten-Swanson P.
      Improving readability of an evaluation tool for low-income clients using visual information processing theories.
      J Nutr Educ Behav. 2008; 40: 181-186
      , 
      • Townsend G.C.
      • Neelon M.
      • Donohue S.
      • Johns M.C.
      Improving quality of data from EFNEP participants with low-literacy skills: a participant-driven model.
      J Nutr Educ Behav. 2014; 46: 309-314
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      References

        • Levine E.
        • Abbatangelo-Gray J.
        • Mobley A.R.
        • McLaughlin G.R.
        • Herzog J.
        Evaluating MyPlate: an expanded framework using traditional and nontraditional metrics for assessing health communication campaigns.
        J Nutr Educ Behav. 2012; 44: S2-S12
        View in Article
        • Levie W.H.
        • Lantz R.
        Effects of text illustrations: a review of research.
        Educ Commun Technol J. 1982; 30: 195-232
        View in Article
        • Townsend M.S.
        • Sylva K.
        • Martin M.
        • Metz D.
        • Wooten-Swanson P.
        Improving readability of an evaluation tool for low-income clients using visual information processing theories.
        J Nutr Educ Behav. 2008; 40: 181-186
        View in Article
        • Townsend G.C.
        • Neelon M.
        • Donohue S.
        • Johns M.C.
        Improving quality of data from EFNEP participants with low-literacy skills: a participant-driven model.
        J Nutr Educ Behav. 2014; 46: 309-314
        View in Article
        • Johns M.
        • Townsend M.S.
        Client-driven tools: improving evaluation for low-literate adults and teens while capturing better outcomes.
        Forum for Family and Consumer Issues. 2010; 15: 1-19
        View in Article
        • Townsend M.
        • Ontai L.
        • Shilts M.K.
        • et al.
        Efficacy of obesity risk assessment tools integrated with parental guided goal setting to maintain healthy weight among preschool children: year 4.
        J Nutr Educ Behav. 2014; 46: S198
        View in Article
        • Shilts M.
        • Townsend M.S.
        My Healthy Plate and preschool parents.
        J Nutr Educ Behav. 2012; 44: S34-S35
        View in Article

      Article info

      Publication history

      Published online: May 20, 2015

      Footnotes

      Conflict of Interest Disclosure: The authors’ conflict of interest disclosures can be found online with this article on www.jneb.org.

      Identification

      DOI: https://doi.org/10.1016/j.jneb.2015.04.324

      Copyright

      © 2015 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

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