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Implementing the Communication for Behavioral Impact Framework to Reduce Population Salt Consumption

      Elevated blood pressure is a leading cause of premature mortality estimated to cause 9.4 million deaths every year.
      • Lim S.S.
      • Vos T.
      • Flaxman A.D.
      • et al.
      A comparative risk assessment of burden of disease and injury attributable to 67 risk factors and risk factor clusters in 21 regions, 1990-2010: a systematic analysis for the Global Burden of Disease Study 2010.
      There is evidence to suggest that reductions in salt consumption may lower blood pressure in people with both normal and elevated blood pressure.
      • He F.J.
      • Li J.
      • Macgregor G.A.
      Effect of longer term modest salt reduction on blood pressure: Cochrane systematic review and meta-analysis of randomised trials.
      • Institute of Medicine
      Sodium Intake in Populations Assessment of Evidence.
      It is projected that lowering salt intake from the estimated global average of 9–12 g/d to the World Health Organization–recommended maximum of 5 g/d would avert at least 1 million premature deaths each year.
      • Mozaffarian D.
      • Fahimi S.
      • Singh G.M.
      • et al.
      Global sodium consumption and death from cardiovascular causes.
      Consequently, programs to reduce population salt intake have been identified as an action that should be undertaken to produce accelerated results in terms of lives saved, disease prevented, and costs avoided.
      • World Health Organization
      2008-2013 Action Plan for the Global Strategy for the Prevention and Control of Noncommunicable Diseases.
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