It is assumed fruits and vegetables (F&V) are infrequently purchased because they are unavailable because of location, price, or quality.
1Yet, F&V availability does not necessarily result in frequent purchases.
- Beaulac J.
- Kristjansson E.
- Cummins S.
A systematic review of food deserts, 1966–2007.
Prev Chronic Dis. 2009; 6: A105
2Instead, purchasing patterns may reflect persuasive in-store shopper marketing
- Cummins S.
- Flint E.
- Matthews S.A.
New neighborhood grocery store increased awareness of food access but did not alter dietary habits or obesity.
Health Aff. 2004; 33: 283-291
3of less healthy foods, resulting in disproportionately smaller F&V spending compared with what is suggested.
- Inman J.J.
- Winer R.S.
- Ferraro R.
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making.
J Mark. 2009; 73: 19-29
4In-store marketing that is salient, provides a behavioral benchmark to which shoppers can compare their in-store behavior, and is easy to interpret could revitalize current attempts to encourage fresh F&V purchases.
- Guthrie J.
- Lin B.H.
- Okrent A.
- Volpe R.
Americans' food choices at home and away: how do they compare with recommendations?.
Amber Waves. 2013; : 33-45
5The objective of this work was to test the efficacy of a shopper marketing nutrition intervention (SMNI) on F&V purchases.
- Payne C.R.
- Niculescu M.
- Just D.R.
- Kelly M.P.
Shopper marketing nutrition interventions.
Physiol Behav. 2014; 136: 111-120
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- A systematic review of food deserts, 1966–2007.Prev Chronic Dis. 2009; 6: A105
- New neighborhood grocery store increased awareness of food access but did not alter dietary habits or obesity.Health Aff. 2004; 33: 283-291
- The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making.J Mark. 2009; 73: 19-29
- Americans' food choices at home and away: how do they compare with recommendations?.Amber Waves. 2013; : 33-45
- Shopper marketing nutrition interventions.Physiol Behav. 2014; 136: 111-120
- The constructive, destructive, and reconstructive power of social norms.Psychol Sci. 2007; 18: 429-434
Conflict of Interest Disclosure: The authors' conflict of interest disclosures can be found online with this article on www.jneb.org.
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