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GEM NO. 559| Volume 48, ISSUE 10, P749-751.e1, November 2016

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Food-Focused Advertising Literacy Can Increase Nutrition Knowledge in Elementary School Students

DOI:https://doi.org/10.1016/j.jneb.2016.08.013
Food-Focused Advertising Literacy Can Increase Nutrition Knowledge in Elementary School Students
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      Advertising is recognized as part of the obesity problem because of the emphasis on energy-dense foods in advertising.
      • Cairns G.
      • Angus K.
      • Hastings G.
      • Caraher M.
      Systematic reviews of the evidence on the nature, extent and effects of food marketing to children: a retrospective summary.
      Appetite. 2013; 62: 209-215
      , 
      • Powell L.M.
      • Schermbeck R.M.
      • Chaloupka F.J.
      Nutritional content of food and beverage products in television advertisements seen on children's programming.
      Child Obesity. 2013; 9: 524-531
      Research has shown, however, that countermarketing (advertising strategies to promote healthier diets
      • Institute of Medicine
      Food Marketing to Children and Youth: Threat or Opportunity? National Academies Press, Washington, DC2005
      ) can help children to like the healthier foods.
      • De Droog S.M.
      • Valkenburg P.M.
      • Buijzen M.
      Using brand characters to promote young children's liking of and purchase requests for fruit.
      J Health Commun. 2011; 16: 79-89
      Nevertheless, these efforts do not teach children how to evaluate, be critical of, or create advertising. The curriculum, Making Media for a Healthier U (MMHU), described in this GEM teaches children principles of advertising literacy (ie, analyzing, evaluating, and creating persuasive messages across a variety of contexts and media
      • Livingstone S.
      • Helsper E.J.
      Does advertising literacy mediate the effects of advertising on children? A critical examination of two linked research literatures in relation to obesity and food choice.
      J Commun. 2006; 56: 560-584
      ) to counteract unhealthy food advertising, encourage favorable evaluations of healthier foods, and improve nutrition knowledge. Making Media for a Healthier U was initially created for 7- to 8-year-olds because they are just developing a more sophisticated understanding of advertising.
      • Rozendaal E.
      • Buijzen M.
      • Valkenburg P.
      Children's understanding of advertisers' persuasive tactics.
      Intl J Adv. 2011; 2: 329-350
      Making Media for a Healthier U is the first of its kind to integrate theory-based principles of advertising literacy and nutrition into core curriculum. Making Media for a Healthier U is presented along with results of its efficacy for increasing students' nutrition knowledge. Results related to advertising literacy are reported elsewhere.
      • Nelson M.R.
      Developing persuasion knowledge by teaching advertising literacy in primary school.
      J Adv. 2016; 45: 169-182
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      References

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        • Angus K.
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        • Caraher M.
        Systematic reviews of the evidence on the nature, extent and effects of food marketing to children: a retrospective summary.
        Appetite. 2013; 62: 209-215
        View in Article
        • Powell L.M.
        • Schermbeck R.M.
        • Chaloupka F.J.
        Nutritional content of food and beverage products in television advertisements seen on children's programming.
        Child Obesity. 2013; 9: 524-531
        View in Article
        • Institute of Medicine
        Food Marketing to Children and Youth: Threat or Opportunity? National Academies Press, Washington, DC2005
        View in Article
        • De Droog S.M.
        • Valkenburg P.M.
        • Buijzen M.
        Using brand characters to promote young children's liking of and purchase requests for fruit.
        J Health Commun. 2011; 16: 79-89
        View in Article
        • Livingstone S.
        • Helsper E.J.
        Does advertising literacy mediate the effects of advertising on children? A critical examination of two linked research literatures in relation to obesity and food choice.
        J Commun. 2006; 56: 560-584
        View in Article
        • Rozendaal E.
        • Buijzen M.
        • Valkenburg P.
        Children's understanding of advertisers' persuasive tactics.
        Intl J Adv. 2011; 2: 329-350
        View in Article
        • Nelson M.R.
        Developing persuasion knowledge by teaching advertising literacy in primary school.
        J Adv. 2016; 45: 169-182
        View in Article

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      Article info

      Footnotes

      Conflict of Interest Disclosure: The authors' conflict of interest disclosures can be found online with this article on www.jneb.org.

      Identification

      DOI: https://doi.org/10.1016/j.jneb.2016.08.013

      Copyright

      ©2016 Society for Nutrition Education and Behavior. Published by Elsevier, Inc. All rights reserved.

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