US Department of Agriculture, Special Supplemental Nutrition Program for Women, Infants and Children (WIC). https://www.fns.usda.gov/wic/about-wic-wics-mission. Accessed October 1, 2016.
US Department of Agriculture, Special Supplemental Nutrition Program for Women, Infants and Children (WIC). https://www.fns.usda.gov/wic/about-wic-wics-mission. Accessed October 1, 2016.
US Department of Health and Human Services, Office of Disease Prevention and Health Promotion. Healthy People 2020. https://www.healthypeople.gov/2020/topics-objectives/topic/maternal-infant-and-child-health/objectives. Accessed October 1, 2016.
Centers for Disease Control and Prevention–National Immunization Surveys. Breastfeeding Report Card: progressing toward national breastfeeding goals, United States, 2016. https://www.cdc.gov/breastfeeding/pdf/2016breastfeedingreportcard.pdf. Accessed December 20, 2016.
Centers for Disease Control and Prevention–National Immunization Surveys. Rates of any and exclusive breastfeeding by socio-demographics among children born in 2013. https://www.cdc.gov/breastfeeding/data/nis_data/rates-any-exclusive-bf-socio-dem-2013.htm. Accessed December 20, 2016.
Healthy People 2020 Goals | Total Population | Special Supplemental Nutrition Program for Women, Infants, and Children |
---|---|---|
Ever breastfed (82) | 81 | 74 |
Breastfed at 6 mo (61) | 52 | 39 |
Breastfed at 12 mo (34) | 31 | 21 |
Exclusive until 3 mo (46) | 44 | 34 |
Exclusive at 6 mo (26) | 22 | 16 |
Past WIC BF Promotion Efforts
US Department of Agriculture. Legislative history of breastfeeding promotion requirements in the WIC Program. https://www.fns.usda.gov/sites/default/files/wic/LEGISLATIVE-HISTORY-OF-BF.pdf. Accessed October 1, 2016.
US Department of Agriculture. Breastfeeding Promotion Consortium. https://www.fns.usda.gov/wic/breastfeeding-promotion-consortium-bpc. Accessed October 15, 2016.
US Department of Health and Human Services, Office of Disease Prevention and Health Promotion. Healthy People 2020. https://www.healthypeople.gov/2020/topics-objectives/topic/maternal-infant-and-child-health/objectives. Accessed October 1, 2016.
US Department of Agriculture. Legislative history of breastfeeding promotion requirements in the WIC Program. https://www.fns.usda.gov/sites/default/files/wic/LEGISLATIVE-HISTORY-OF-BF.pdf. Accessed October 1, 2016.
Development of the USDA National BF Campaign
Thorn B, Tadler C, Huret N, et al. WIC participant and program characteristics 2014. Prepared by Insight Policy Research for USDA-FNS, Alexandria, VA. http://www.fns.usda.gov/sites/default/files/ops/WICPC2014.pdf. Accessed October 15, 2016.
May L, Borger C, McNutt S, et al. WIC infant and toddler feeding practices study 2: intention to breastfeed. Prepared by Westat for USDA-FNS, Alexandria, VA. http://www.fns.usda.gov/sites/default/files/ops/WICITFPS2-Prenatal.pdf. Accessed November 1, 2016.
Expansion of WIC BF Activities Beyond Loving Support
US Department of Agriculture–Food Nutrition Service. https://lovingsupport.fns.usda.gov/. Accessed October 1, 2016.
Year | Name | Description |
---|---|---|
2002 | Using Loving Support to Build a Breastfeeding-Friendly Community | Training and technical support to assist WIC state agencies in building comprehensive community-based BF partnerships |
2002 | Fathers Supporting Breastfeeding | Resource to increase BF initiation and duration rates among African American women by involving fathers |
2004 | Best Practices in Peer Counseling | Training to assist WIC state and local agencies in implementing and enhancing peer counseling programs |
2008 | Breastfeeding: a Magical Bond of Love | Tools to communicate loving connection between a BF mother, her baby, and other family members for the Hispanic community enrolled in WIC |
2009 | Grow and Glow in WIC | Standardized competency-based BF training curriculum for all WIC staff |
2011 | Loving Support Through Peer Counseling | For training WIC peer counselors: updated training to provide basic BF information for mother-to-mother peer support |
2016 | Loving Support Through Peer Counseling | For WIC managers: updated training on fundamental aspects of managing peer counseling programs |
US Department of Agriculture. Legislative history of breastfeeding promotion requirements in the WIC Program. https://www.fns.usda.gov/sites/default/files/wic/LEGISLATIVE-HISTORY-OF-BF.pdf. Accessed October 1, 2016.
Epstein C, Collins A, et al. WIC breastfeeding peer counseling study: phase II follow up implementation report. Prepared by Abt Associates for USDA-FNS, Alexandria, VA. http://www.fns.usda.gov/sites/default/files/ops/WICPeerCounseling-PhaseII.pdf. Accessed December 1, 2016.
Forrestal S, Briefel R, Mabli J. WIC breastfeeding policy inventory report. Prepared by Mathematica Policy Research for USDA-FNS, Alexandria, VA. https://www.fns.usda.gov/sites/default/files/ops/WICBPI.pdf. Accessed December 1, 2016.
Forrestal S, Briefel R, Mabli J. WIC breastfeeding policy inventory report. Prepared by Mathematica Policy Research for USDA-FNS, Alexandria, VA. https://www.fns.usda.gov/sites/default/files/ops/WICBPI.pdf. Accessed December 1, 2016.
Forrestal S, Briefel R, Mabli J. WIC breastfeeding policy inventory report. Prepared by Mathematica Policy Research for USDA-FNS, Alexandria, VA. https://www.fns.usda.gov/sites/default/files/ops/WICBPI.pdf. Accessed December 1, 2016.
US Department of Agriculture. Legislative history of breastfeeding promotion requirements in the WIC Program. https://www.fns.usda.gov/sites/default/files/wic/LEGISLATIVE-HISTORY-OF-BF.pdf. Accessed October 1, 2016.
The USDA National BF Campaign: A Way Forward
US Department of Agriculture. Final rule: revisions in the WIC food package. https://www.fns.usda.gov/wic/final-rule-revisions-wic-food-packages. Accessed December 1, 2016.
Implications for Research and Practice
US Department of Agriculture Service. WIC Loving Support model. www.wicworks.fns.usda.gov/wicworks/Learning_Center/FNS_model.pdf. Accessed December 1, 2016.
US Department of Agriculture. http://www.fns.usda.gov/wic/wic-laws-and-regulations. Accessed December 1, 2016.
US Department of Agriculture. WIC Guidance. http://www.fns.usda.gov/wic/guidance. Accessed December 1, 2016.
Acknowledgments
Conflict of Interest
References
US Department of Agriculture, Special Supplemental Nutrition Program for Women, Infants and Children (WIC). https://www.fns.usda.gov/wic/about-wic-wics-mission. Accessed October 1, 2016.
- The effect of the WIC program on the health of newborns.Health Services Res. 2010; 45: 1083-1104
- The impact of prenatal WIC participation on infant mortality and racial disparities.Am J Public Health. 2010; 100: S204-S209
- Maternal health behaviors and infant health outcomes among homeless mothers: U.S. Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) 2000-2007.Prev Med. 2011; 52: 87-94
- Association of prenatal participation in a public health nutrition program with healthy infant weight gain.Am J Public Health. 2014; 104: S35-S42
- Early childhood WIC participation, cognitive development and academic achievement.Soc Sci Med. 2015; 126: 145-153
- Does WIC work? The effects of WIC on pregnancy and birth outcomes.J Policy Anal Manage. 2005; 24: 73-91
- Effects of participation in the WIC program on birthweight: evidence from the National Longitudinal Survey of Youth.Am J Public Health. 2002; 92: 799-804
- The WIC Program: Background, Trends, and Economic Issues. Report No. 73.USDA–Economic Research Service, Washington, DC2009
- The Surgeon General’s Call to Action to Support Breastfeeding.US Dept of Health and Human Services, Office of Surgeon General, Washington, DC2011
US Department of Health and Human Services, Office of Disease Prevention and Health Promotion. Healthy People 2020. https://www.healthypeople.gov/2020/topics-objectives/topic/maternal-infant-and-child-health/objectives. Accessed October 1, 2016.
American Academy of Pediatrics Committee on Nutrition. Feeding the infant. In: Kleinman RE, Greer FR, eds. Pediatric Nutrition. 7th ed. Elk Grove Village, IL: American Academy of Pediatrics; 2014:15–134.
- Optimal breastfeeding practices and infant and child mortality: a systematic review and meta-analysis.Acta Paediatr. 2015; 104: 3-13
- Breastfeeding and childhood acute otitis media: a systematic review and meta-analysis.Acta Paediatr. 2015; 104: 85-95
- Breastfeeding protects against infectious diseases during infancy in industrialized countries: a systematic review.Matern Child Nutr. 2009; 5: 199-210
- Support for healthy breastfeeding mothers with healthy term babies.Cochrane Database Syst Rev. 2012; 5: CD001141
- Optimal duration of exclusive breastfeeding.Cochrane Database Syst Rev. 2012; 8: CD003517
- Position of the Academy of Nutrition and Dietetics: Promoting and supporting breastfeeding.J Acad Nutr Diet. 2015; 115: 444-449
Ip S, Chung M, Raman G, et al. Breastfeeding and maternal and infant health outcomes in developed countries: evidence report/technology assessment. AHRQ Pub No. 07-E007. Agency of Healthcare Research and Quality: Rockville, MD; 2007;153:1–186.
Centers for Disease Control and Prevention–National Immunization Surveys. Breastfeeding Report Card: progressing toward national breastfeeding goals, United States, 2016. https://www.cdc.gov/breastfeeding/pdf/2016breastfeedingreportcard.pdf. Accessed December 20, 2016.
Centers for Disease Control and Prevention–National Immunization Surveys. Rates of any and exclusive breastfeeding by socio-demographics among children born in 2013. https://www.cdc.gov/breastfeeding/data/nis_data/rates-any-exclusive-bf-socio-dem-2013.htm. Accessed December 20, 2016.
- Barriers to breastfeeding in the WIC population.Am J Matern Child Nurs. 2013; 38: 244-249
- Relationship between prenatal infant feeding intention and initiation and duration of breastfeeding: a cohort study.Acta Paediatr. 2003; 92: 352-356
- Barriers and contributors to breastfeeding in WIC mothers: a social ecological perspective.Breastfeed Med. 2015; 10: 493-501
- Nutrition Education: Linking Research, Theory, and Practice.2nd ed. Jones & Bartlett Learning, Burlington, MA2011
- American Academy of Pediatrics Policy Statement: breastfeeding and the use of human milk.Pediatrics. 2012; 129: e827-e841
US Department of Agriculture. Legislative history of breastfeeding promotion requirements in the WIC Program. https://www.fns.usda.gov/sites/default/files/wic/LEGISLATIVE-HISTORY-OF-BF.pdf. Accessed October 1, 2016.
US Department of Agriculture. Breastfeeding Promotion Consortium. https://www.fns.usda.gov/wic/breastfeeding-promotion-consortium-bpc. Accessed October 15, 2016.
US Department of Agriculture. Special Supplemental Food Program for Women, Infants and Children (WIC); enhanced food package for breastfeeding women. Final Rule. Federal Register (57 FR 56231). Vol. 57(229). November 27, 1992.
- Loving Support Makes Breastfeeding Work.Final report submitted to USDA–Food and Nutrition Service, Supplemental Food Programs Division, WIC, Alexandria, VA1999
Thorn B, Tadler C, Huret N, et al. WIC participant and program characteristics 2014. Prepared by Insight Policy Research for USDA-FNS, Alexandria, VA. http://www.fns.usda.gov/sites/default/files/ops/WICPC2014.pdf. Accessed October 15, 2016.
May L, Borger C, McNutt S, et al. WIC infant and toddler feeding practices study 2: intention to breastfeed. Prepared by Westat for USDA-FNS, Alexandria, VA. http://www.fns.usda.gov/sites/default/files/ops/WICITFPS2-Prenatal.pdf. Accessed November 1, 2016.
- Evaluation of a comprehensive Loving Support program among State Women, Infants, and Children (WIC) program breastfeeding coordinators.South Med J. 2003; 96: 168-171
- Breastfeeding social marketing: lessons learned from USDA’s Loving Support campaign.Breastfeeding Med. 2012; 7: 358-363
US Department of Agriculture–Food Nutrition Service. https://lovingsupport.fns.usda.gov/. Accessed October 1, 2016.
- The differential impact of WIC peer counseling programs on breastfeeding initiation across the state of Maryland.J Hum Lact. 2009; 25: 435-443
Epstein C, Collins A, et al. WIC breastfeeding peer counseling study: phase II follow up implementation report. Prepared by Abt Associates for USDA-FNS, Alexandria, VA. http://www.fns.usda.gov/sites/default/files/ops/WICPeerCounseling-PhaseII.pdf. Accessed December 1, 2016.
Forrestal S, Briefel R, Mabli J. WIC breastfeeding policy inventory report. Prepared by Mathematica Policy Research for USDA-FNS, Alexandria, VA. https://www.fns.usda.gov/sites/default/files/ops/WICBPI.pdf. Accessed December 1, 2016.
- Updating the USDA national breastfeeding campaign: workshop summary.National Academies Press, Washington, DC2011
US Department of Agriculture. Final rule: revisions in the WIC food package. https://www.fns.usda.gov/wic/final-rule-revisions-wic-food-packages. Accessed December 1, 2016.
- The impact of the 2009 special supplemental program for women, infants, and children food package revisions on participants: a systematic review.J Acad Nutr Diet. 2015; 115: 1832-1846
- Breastfeeding peer counseling: from efficacy through scale-up.J Hum Lact. 2010; 26: 314-326
- WIC peer counselors’ perceptions of breastfeeding in African-American women with lower incomes.J Hum Lact. 2015; 31: 99-110
US Department of Agriculture Service. WIC Loving Support model. www.wicworks.fns.usda.gov/wicworks/Learning_Center/FNS_model.pdf. Accessed December 1, 2016.
US Department of Agriculture. http://www.fns.usda.gov/wic/wic-laws-and-regulations. Accessed December 1, 2016.
US Department of Agriculture. WIC Guidance. http://www.fns.usda.gov/wic/guidance. Accessed December 1, 2016.