A Social Marketing and Environmental Change Intervention: Get Fruved Years 01-03


      To describe Get Fruved year 03 components and outcomes.


      Get Fruved is a health promotion intervention utilizing Community Based Participatory Research to develop and test a social marketing and environmental change intervention to prevent unwanted weight gain among older adolescents. The intervention was developed, refined, and pilot/feasibility tested at four intervention colleges with four other colleges as control. One high school (HS) served as a site for initial development and feasibility testing of the program and data collection tools.


      In 2015-2016 (college wave I), 578 non-first year students and 1,148 first year college students (FYCS) completed physical assessments and online surveys and 4,595 FYCS completed online-only surveys. In fall 2016, wave II online survey assessments were completed with 2,491 new FYCS and 237 HS students. Weight was the primary outcome, but since the intervention focused only on obesity-prevention, health-related behaviors, numerous health-related behaviors were assessed.

      Conclusions and Implications

      Two-year post assessments with college wave I, and one-year post assessments with college wave II will be completed in May 2017. As of year 03, twelve new instruments/methods have been developed/validated, three college courses created, seventy-five presentations conducted, and a college toolkit (providing a systematic approach to promoting health for obesity prevention) has been developed for national testing and dissemination. In year 04, intervention refinement and feasibility testing will occur on eight additional HS campuses. In years 04 and 05 the toolkit will be tested for effectiveness using a Randomized Control Trial design on new college and HS campuses.



      Supplementary data