Abstract
Objective
To describe the design, implementation, and consumer response to a coupon-style intervention
aimed to increase Supplemental Nutrition Assistance Program (SNAP) use at a farmers' market (FM) among Temporary Assistance for Needy Families (TANF) participants.
Design
A quasi-experimental trial to evaluate redemption response to 2 coupon interventions;
baseline surveys characterized coupon redeemers and non-redeemers.
Setting
Urban.
Participants
The TANF recipients were assigned to either a plain (n = 124) or targeted marketing
coupon intervention (n = 130).
Intervention(s)
Both groups received 10 $2 coupons to double fruit and vegetable SNAP purchases at
the FM. The targeted marketing group also received an oral presentation designed to
reduce perceived barriers to FM use.
Main Outcome Measure
Coupon redemption.
Analysis
The researchers used t tests and chi-square/Fisher exact tests to examine associations between redeemers
and non-redeemers; logistic regression was used to adjust for the intervention.
Results
No male and few female participants redeemed coupons (6.3%). Among women, those with
knowledge of vegetable preparation were 3 times more likely to redeem coupons than
were those with little or no knowledge (odds ratio = 3.77; 95% confidence interval,
1.03–13.77).
Conclusions and Implications
Stand-alone coupon incentive programs may not be a high-reach strategy for encouraging
FM use among the population using TANF. Complementary strategies to build vegetable
preparation knowledge and skills are needed.
Key Words
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Article info
Publication history
Published online: August 14, 2017
Accepted:
June 6,
2017
Footnotes
Conflict of Interest Disclosure: The authors' conflict of interest disclosures can be found online with this article on www.jneb.org.
Identification
Copyright
©2017 Society for Nutrition Education and Behavior. Published by Elsevier, Inc. All rights reserved.
