Abstract
Objective
To inform the implementation of media production activities with adult populations
by describing the construction of counter-advertisements (counter-ads) within a behavioral
intervention.
Methods
SIPsmartER participants could create 2 types of counter ads during the intervention's media
literacy lesson. Participants (n = 40) were from rural southwestern Virginia. Most
were female (85%) and white (93%), and 28% were low health literate. Descriptive statistics
and Fisher exact tests were used to compare completion rates, content, techniques
used, and persuasive intent with counter ad type and health literacy status.
Results
Each participant produced 2.1 (SD, 0.8) counter-ads. Ads included health risks (64%)
and nutrition facts (16%). The majority used persuasive techniques (72%) and were
persuasive for drinking fewer sugar-sweetened beverages (72%). There were differences
by type but not health literacy status.
Conclusions and Implications
Findings suggested that counter-ads can be used in behavioral interventions for adults.
Guidance is provided to support their implementation.
Key Words
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Article info
Publication history
Published online: August 14, 2017
Accepted:
June 19,
2017
Footnotes
Conflict of Interest Disclosures: The authors' conflict of interest disclosures can be found online with this article on www.jneb.org.
Identification
Copyright
©2017 Society for Nutrition Education and Behavior. Published by Elsevier, Inc. All rights reserved.
