In 1993 the nutrition education video cassette, What's on Your Plate
1
was released. The cardboard VHS jacket (this was the pre-DVD era) describes the contents
as “an innovative nutrition education program featuring a series of public service
announcements (PSAs) that debuted on the CBS Television Network.” The video's production
value is high, with each 30-second segment featuring lively colorful clay animated
characters. Each segment starts with host Willie Munchright receiving a letter—delivered
through increasingly whimsical means (one falls out of a cereal box, another comes
in a crate from Tahiti)—that includes a nutrition question. “Oh it's today's letter!”
exclaims our host, “‘Willie, what's your favorite drink? M.T. Glass.’ Excellent question
M.T.!” Thus starts the segment on why kids should drink milk (1 percent, of course).To read this article in full you will need to make a payment
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References
- What's on Your Plate: In collaboration with the Society for Nutrition Education.McDonald's Nutrition Information Center, McDonald's Corporation, Oak Brook, IL1993
- Nutrition and Your Health: Dietary Guidelines for Americans.3rd edition. US Department of Health and Human Services, Washington, DC1990
- Food Guide Pyramid.US Department of Health and Human Services, Washington, DC1992
- Co-opting Nutritional Professionals.in: Nestle M. Food Politics - How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, Berkeley, CA2007: 111-136
- Nutrition educators and change agents in the environment. In: Contento IR, editor. Nutrition Education: Linking Research, Theory, and Practice.Jones & Bartlett Learning, Burlington, MA2020: 556-571
- Members' attitudes toward corporate sponsorship of the Academy of Nutrition and Dietetics.J Hunger Envir Nutr. 2012; 7: 149-164
Society for Nutrition Education and Behavior, SNEB Foundation. External Funding Policy. Adopted June 27, 2014.https://www.sneb.org/clientuploads/directory/Documents/External_Funding_Policy_2014.pdf. Accessed December 12, 2019.
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© 2019 Published by Elsevier Inc. on behalf of Society for Nutrition Education and Behavior.
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- CorrigendumJournal of Nutrition Education and BehaviorVol. 52Issue 5
- PreviewThe February 2020 issue of the Journal of Nutrition Education and Behavior carried an Editorial titled “Getting Corporate Sponsorship Right—Worth the Effort” (J Nutr Educ Behav. 2020;52(2):103-104; https://doi.org/10.1016/j.jneb.2019.12.014 ). In the sixth paragraph, the last sentence contained typos. The sentence should read, “It stands as a powerful reminder that great care must be taken when partnering with food corporations in order to maintain our credibility, integrity, and public reputation.” The author regrets this error.
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